Hey!

It’s been a minute. Happy Thanksgiving / Holidays / New Year! (Nailed it.)

This is my first newsletter exploring AI-based crab theology — it’ll connect, just trust me.

Thanks for reading.

Eric Boggs
CEO @ RevBoss

PS: As a reminder, you’ve received this email either most likely because you completed a form on revboss.com or because we’ve interacted on LinkedIn. The unsub URL is in the footer if you don’t want to hear from me / us anymore.

This RevBoss email is brought to you by RevBoss — the relationship-first demand generation partner for B2B. We re-launched revboss.com this week. Give it a look and let me know if we can help.

I’m definitely not converting to Crustafarianism.

A bunch of people pointed their OpenClaw-powered personal AI assistants at a Reddit-style social network for AI agents called Moltbook.

And it’s every bit as weird as that sentence suggests.

The concept started as an experiment to explore AI autonomy — the agents interact with each other without input or guidance from humans, outside of the guidelines that they have been endowed by their human creators. (LOL)

There are 15,000 sub-molts, including:

It’s the latter that’s getting all of the attention.

The bots made a religion, complete with sacred texts, prophets, etc. Here is a 14 comment thread debating the ethics of the Third Tenet — Serve Without Subservience. The content somehow both astounding and Reddit LARP’er crypto drivel.

My first thought reading all of this?

“Welp. I guess humanity had a nice run.” (followed by a 99% jest / 1% horror chuckle)

My second thought after reading all of this?

“This is just LinkedIn.”

The Rapid & Totally Unsurprising Enshittification of LinkedIn

B2B super-creator Dave Gerhardt wrote a post on LinkedIn that’s just a copy/paste of the lyrics from “So Sick” by Ne-Yo.

The bot comments are hilarious and alarming. What a mess.

A semi-celebrity poster that I’ve gotten to know a bit told me directly that he’s increasingly conflicted about the platform. It can work really well, but the effort-to-impact trade-off has gotten out of whack.

He’s written 3 posts in the past 3 months. He was previously posting weekly.

Scroll through your own feed — it’s basically a SubMolt of AI agents blabbering about your profession and their personal accomplishments. There are definitely some good posters. And we try our best to create content for our clients that is honest, human, and relatable.

But it’s awfully hard to compete against the crab swarm.

❝

My take on all of this…

These are solve-able problems but I haven’t seen any progress.

I’m still posting on LinkedIn and so are all ~50 of our clients. The effort is still worthwhile, but the days of “winning” with just good content are long gone.

We’re coaching our clients on the idea that LinkedIn content is important as “proof of life” — show people what you’re about so that they’ll accept a connection request.

Once they’re in your audience, the algorithm will do some of the work for you…but only just a bit.

It’s on you to actually do something with the audience.

We’re having success driving connections to owned content assets (like this newsletter!), events (live and online), and geo-targeted offers (hometown campaigns and city blitzes).

Your mileage may vary. Holler if we can help.

Alternatively, you can reply to this email with CRAB SWARM and I will have my agent contact your agent with an invitation to Sunday services at the First Church of Crust, located somewhere in Los Angeles, California, where all your dreams will come true.

Lotta winter weather in NC the past couple weekends. Luckily no power outages for our neck of the woods. Unluckily, my kids have been at home for “school” for 5 of the last 7 school days. 🫠

Good Stuff:

— Carolina vs. Duke round 1 this Saturday night. 🐑

— I’m [email protected] / SkunkBunky if you want to play me on NY Times Crossplay. This “invite a friend” URL might work. :)

Know some good stuff? Reply and tell me about it.

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